What’s in the eBook?

This comprehensive eBook:

  • Demystifies what programmatic actually is.
     
  • Explains how mobile media can be bought through automated solutions.
     
  • Shows how advertisers can leverage different types of data for improved campaign performance.
     
  • Provides tips and best practices on programmatic media buying, including three real-life adtech horror stories all programmatic media buyers can relate to!

Get your free copy!
36 pages (25 min. read)

GET YOUR FREE EBOOK

We will never sell your email address to any 3rd party or send you nasty spam.

If you have been hearing the word “programmatic” far too frequently in recent years, you aren’t alone. If you don’t fully understand what it is, then, fear not, you aren’t alone either! Programmatic advertising, i.e. the automated buy of media placements, has gone mainstream in the last few years, replacing traditional ad-space sells for mobile websites and mobile apps. However, despite all the buzz around programmatic, there is still confusion around what the term means and implies. Few know what it stands for, and even fewer know how to use it for media buying. 

Everything you wanted to know but were too afraid to ask…

Copyright 2016 AppLift GmbH

THE ULTIMATE GUIDE TO MOBILE PROGRAMMATIC MEDIA BUYING

Fix the following errors:
Hide