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If you have been hearing the word “programmatic” far too frequently in recent years, you aren’t alone. If you don’t fully understand what it is, then, fear not, you aren’t alone either! Programmatic advertising, i.e. the automated buy of media placements, has gone mainstream in the last few years, replacing traditional ad-space sells for mobile websites and mobile apps. However, despite all the buzz around programmatic, there is still confusion around what the term means and implies. Few know what it stands for, and even fewer know how to use it for media buying.
Everything you wanted to know but were too afraid to ask…
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